Fair & Transparent Digital Ecosystem
Building a better Internet through a decentralized advertising and content solution.
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A better Internet is needed
Varanida is enabling a new era for the Internet, where all parties are fairly compensated for the value they bring to the whole ecosystem.
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Web Users want more control
More and more internet users are concerned about the way their data are stored, used and sometimes sold by various service providers. They also want more control on advertising targeting them.
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Advertisers are loosing faith
Because of the lack of transparency and reported fraud in digital advertising; brands and agencies are looking for new advertising formats that would maximise their budget, but also create a unique experience.
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Publishers need to monetise
Digital content providers are being more and more pressured to find new audience monetisation solutions. Current intermediaries are taking up to 60% of the whole advertising budget, leaving publishers with not enough revenue.
Verified Ad Protocol
Varanida acts as an enabler and a neutral actor in the advertising and content marketplace, taking less than 1% commission. Varanida allows advertisers, publishers and other actors to build on-top of the"Verified Ad Protocol".
Quality Ads
Ads running on the Varanida Network are validated through a crowdsourced user vote, to ensure better quality and experience.
Attention Rewarded
Your time is precious, and so is your attention! Varanida rewards users each time they are exposed to ads, and they remain free to block any ad.
Engaged Users
Advertisers can design better advertising campaigns with Varanida's built-in tools. A better advertising solution will provide better results.
Fraud Detection
Varanida has implemented a very strict anti-fraud system, powered by the blockchain. It enables fully transparent reporting.
Varanida Is Fair For Every Party
We are entering a new era for Digital Content and Advertising; an era in which every stakeholder is fairly rewarded & has the best possible experience.
Users
Varanida helps users have a better experience, and be rewarded when they are browsing the Internet. Their privacy is respected, and they are free to view or remove any ad.
Publishers
Varanida helps publishers better monetize their audience through a fair split of advertising revenue. Our tools help publishers improve their revenue, and get more from their content.
Advertisers
Varanida helps brands engage with their audience in a more efficient way. Advertisers are able to build promoted applications and to allocate more budget to their campaigns.